The Hackersquad

Reputation Management

Reputation management is the practice of attempting to shape public perception of a person or organization by influencing online information about that entity.

The first step in reputation management is monitoring references to the person or business, primarily through social media monitoring and carefully crafted search queries. Social media analytics and similar processes on search results help to deliver a snapshot of current public opinion of the person or business in question and then a campaign can be designed to address any problematic issues that have been revealed.

Public relations (PR) campaigns may be conducted to increase the visibility of positive opinions or to decrease the visibility of negative opinions. One common practice is the creation of positive content pieces about a business to counter negative organic content. A reputation manager posts positive pieces in sufficient numbers to make the negative commentary display less prominently in search results or on social media sites. They might also join conversations, for example responding to tweets complaining about a company with comments that they had only good experiences to report

Ever seen someone with a fantastic social media presence?

You know the type, all of their profiles look amazing, they’re engaging with people, and there isn’t a hint of anything that could potentially sabotage their reputation.

They look pretty trustworthy right? Here’s the kicker: Employers, business partners, and customers are all thinking the same thing. They just went from “interested” to “sold” in the blink of an eye.

Anyone can do this. Normal folks are using social media all the time to look great online and leverage new opportunities for themselves.

It gets better. Having a great social media presence isn’t only attainable by influencers or big brands.

What’s their secret?
They understand the value of social media reputation management.It’s not rocket science, and it’s really not that time consuming either. You just have to know where to start.

That’s why we’ve put together a resource to get you up and running when it comes to managing your reputation on social media.

Wait, what is social media reputation management exactly? (H1 or H2))

Social media reputation management is the process of building and monitoring your social media presence to make your overall online brand better.

At BrandYourself we see three major benefits from social media reputation management.

First of all, by managing your reputation on social media well, you enhance how your brand looks on those social networks.

This is valuable if you’re active in the right social communities, and can make your social media accounts a great place for others to learn more about you.

Using these networks to interact directly with your customers, colleagues or potential business partners can set you apart from other brands online.

Secondly, proper social media reputation management typically leads to higher search result rankings for online properties you control when someone searches your name.

Social media properties usually get indexed and can start ranking competitively quickly, so you have an opportunity to make a dent in your search results fast.

Claiming this real estate with properties you control is a huge win, and one of the big reasons we encourage social media reputation management.

Lastly, social media also provides a forum for instant feedback. No matter what it is that you are selling – a product, a service, a lifestyle – social media platforms let you talk directly with customers and clients.

No matter what kind of feedback you get on social media, you have the chance to respond directly and publicly. This shows others that you’re listening, and that you care. Individuals and brands that do this well consistently earn respect in their industry, which is the ultimate currency on and offline.